The Seven Deadly Sins (of web design)

The web is an amazing (utopian, even) place. It’s an open canvas, allowing free expression of even the most obscure communities, connecting everyone.

Unfortunately, there are some who don’t subscribe to this utopia, committing their cardinal code sins, as demonstrated below.

I apologise in advance to your eyes.
  1. 1

    Too many social icons

    It’s great that your business uses Twitter and FriendFeed (whatever that is), but you don’t need to cover your page in them. Subtlety’s the word.

  2. 2

    Useless page title

    I use a whole bunch of sites at once, all in separate tabs; it’s annoying to guess the page I’m on.
    Yes, I know there’s no title here.

  3. 3

    No breathing room

    Whitespace is not empty space. It’s super–helpful for readability, and can really add a level of professionalism to your site. Look at Apple.

  4. 4

    Speak human

    No matter how corporate your site is, you can always make the copy easier to understand. Write as if your grandmother were reading (if so: hi, Nan!).

  5. 5

    No stock photos!

    iStock can be an invaluable resource, but don’t choose smiling businesspeople that don’t accurately reflect you. Or those white, 3D renders of graphs.

  6. 6

    No adverts!

    If you are selling something, it should be a given that you don’t show adverts. You’re just telling people to use your competitors (which is probably a bad idea).

  7. 7

    Super-tiny text

    The footer of this page actually sells your soul to a goat-herder, but you wouldn’t know that, since the text is too damn small.